AI Insights · Timothy · July 2025
Top 5 Social Apps in the UK: Q2 2025 Performance
Explore the performance of the top 5 social apps in the UK during Q2 2025, including trends in downloads, revenue, and active users.
In the second quarter of 2025, the UK's top social apps demonstrated varied performance across key metrics. This analysis, powered by Sensor Tower, provides insights into weekly downloads, revenue, and active user trends for these popular platforms.
TikTok - Videos, Shop & LIVE saw consistent weekly revenue, peaking at around $3.5M in mid-April. Downloads increased steadily, reaching approximately 156K by the end of June. Active users also showed a gradual rise, ending the quarter at 15M.
Grindr - Gay Dating & Chat experienced a revenue increase, culminating in about $421K in the last week of June. Weekly downloads rose slightly, with a peak of 7.9K in late June. Active users fluctuated, ending at approximately 310K.
Facebook maintained stable revenue, averaging around $100K weekly. Downloads varied, peaking at 114K in late May. The platform's active user base remained strong, consistently around 34M.
Instagram saw revenue peak at $171K in late June. Downloads fluctuated but ended on a high note with 93K in the last week. Active users consistently grew, reaching 19.9M by quarter's end.
Yubo: Make friends & Chat now exhibited growth in revenue, peaking at $205K in late May. Downloads showed an upward trend, reaching 11K in early June. Active users remained steady, closing the quarter with approximately 86K.
These insights highlight the dynamic nature of social app engagement in the UK, with more detailed analytics available through Sensor Tower.
